This post is especially for our Executives. Many times we forget when sales really happen. I was rummaging through some training material and found this and thought it would help.
2% of all sales are made on the 1st contact
3% of all sales are made on the 2nd contact
5% of all sales are made on the 3rd contact
10% of all sales are made on the 4th contact
80% of all sales are made on the 5th to 12th contact
Remember people are simply not ready to do business on the 1st contact and it takes time for leads to trust you. When they trust you only then do they feel comfortable about contacting you and doing business with you.
What does this tell us?
1. Follow up is the most important skill you can ever have.
2. You must follow up no less than 12 times per lead to guarantee success.
3. You simply cannot do follow up manually - you must have a system in place.
Whatever type of business you are in, lead follow up is key. So, what type of lead follow up system are you using? Is it working? If not, email me for my lead follow up system at Derek@UTEXPERTS.com - I am happy to share some more ideas that have worked for me.
